Yndicio 8

63 Abstract This research seeks to transform all the information collected, processed and developed into an analy- sis of the impact of new technologies related to automation and cloud computing and its relations- hip with a measure of competitiveness of the audi- ting and monitoring industry, and determining the elements that are derived from these technologies and that affect competitiveness. Key words : impact, technology, automation, cloud, competitiveness, auditing and advertising monitoring.