Marketing (LEM)

Why study Marketing at UNINTER?

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution. Therefor UNINTER offers you a practical knowledge of the most current technologies of marketing, which gives satisfactory answers to the demands of national and international trade, fruit of permanently contact the managerial world sector, which guarantees your permanency on the market and in the constant development of the company.

To detect the needs and desires of the market are the aims of this career, designing the strategies that allow to offer goods and suitable services, providing a complete satisfaction of the consumers, as well as the achievement of the aims of the company.

Course Guide for LEM Program
First Semester
Second Semester
  • Introduction to Law
  • Basic Accounting
  • Basic Mathematics
  • Basic Administration
  • Computer Studies
  • Investigation Methodology
  • Foreign Language I
  • Introduction to Marketing
  • Microeconomics
  • Descriptive and Inferential Statistics
  • Commercial Law
  • Basic Marketing
  • Financial Accounting
  • Foreign Language II
  • Internship I
Third Semester
Fourth Semester
  • Macroeconomics
  • Financial Mathematics
  • Marketing Services
  • Human Development and Values
  • Applied IT in Administration and Finance
  • Foreign Language III
  • Internship II
  • Foreign Language IV
  • Organizational Behavior
  • Cost Accounting
  • Operations Research
  • Applied IT in Marketing
  • Consumer Analysis
  • Internship III
Fifth Semester
Sixth Semester
  • Copyright and Industrial Property *
  • Industrial marketing
  • Market Research
  • Quality in Organizations
  • Elective I
  • Elective II
  • Internship IV
  • Sale Promotion
  • Advanced Market Research
  • Distribution and Merchandice
  • Elective III
  • Elective IV
  • Internship V
Seventh Semester
Eigth Semester
  • Environmental Engineering
  • Financial Studies *
  • Research Seminar I
  • Solid Waste
  • Elective V
  • Elective VI
  • Price-Product Strategy
  • Entrepreneurial Development *
  • Development of Products and Services
  • E-business
  • Elective V
  • Elective VI
Seventh Semester
  • Publicity
  • Promotion Seminar
  • Marketing Seminar
  • Public Relations
  • Elective VII
  • Elective VIII
  • Internship VI