Marketing Administration (LAM)


uninter
Why to study Marketing Administration

In Uninter you will be able to implement the knowledge acquired in the classroom in various companies and organizations in the public and private sector-based decision-making with administrative tools that meet the needs at national and international level.

You can also learn techniques and marketing tools that allow you to respond to consumer needs before the continuous changes. Also you will develop managerial and marketing research activities.


Course Guide for LAM Program
First Semester
Second Semester
  • Investigation Methodology
  • Basic Mathematics
  • Corporate Law
  • Basic Administration
  • Computer Studies *
  • Basic Accounting
  • Foreign Language I
  • Microeconomics
  • Basic Marketing
  • Human Development and Values
  • Descriptive and Inferential Statistics
  • Financial Accounting
  • Foreign Language II
Third Semester
Fourth Semester
  • Macroeconomics
  • Applied IT in Administration and Finance
  • Labor Law
  • Cost Accounting
  • Foreign Language III
  • Planning and Control
  • Quality in Organizations
  • Market Research
  • Marketing Services
  • Consumer Analysis
  • Foreign Language IV
Fifth Semester
Sixth Semester
  • Organization and Administrative Management
  • Sale Promotion
  • Public Relations
  • Organizational Development
  • Elective I
  • Elective II
  • Negotiating Skills and Strategies
  • Distribution and Merchandise
  • Operations Research
  • Strategic Management
  • Elective III
  • Elective IV
Seventh Semester
Eigth Semester
  • Administration Integration Seminar
  • Human Resources Management
  • Introduction to Advertising
  • Price-Product Strategy
  • Elective V
  • Elective VI
  • Administration Integration Seminar
  • Human Resources Management
  • Introduction to Advertising
  • Price-Product Strategy
  • Elective V
  • Elective VI