Marketing and Publicity (LEMP)


uninter
Why study Marketing and Publicity at UNINTER?

Because UNINTER has the objective of forming its students as high quality professionals capable in design, analysis, execution, and presentation with the ability to solve marketing and publicity problems by identifying and analyzing them as they develop strategic planning of promotion and advertising of specific target markets.


Course Guide for LEMP Program
First Semester
Second Semester
  • Corporate Law
  • Investigation Methodology
  • Basic Administration
  • Basic Mathematics
  • Computer Studies
  • Basic Accounting
  • Foreign Language I
  • Microeconomics
  • Human Development and Values
  • Descriptive and Inferential Statistics
  • Basic Marketing
  • Cost Accounting
  • Foreign Language II
Third Semester
Fourth Semester
  • Macroeconomics
  • Financial Studies
  • Marketing Services
  • Consumer Analysis
  • Applied IT in Administration and Finance
  • Foreign Language III
  • Introduction to Advertising
  • Market Research
  • Organizational Development
  • Applied IT in Marketing
  • Distribution and Merchandise
  • Foreign Language IV
Fifth Semester
Sixth Semester
  • Legal Framework of Advertising and Communication
  • Publicity
  • Advanced Market Research
  • Elective I
  • Elective II
  • Sale Promotion
  • Political Marketing
  • Corporate Marketing Strategies
  • Marketing Seminar
  • Elective III
  • Elective IV
Seventh Semester
Eigth Semester
  • Price-Product Strategy
  • Television Production
  • Advertising Campaigns Seminar
  • Screenwriting for Audiovisual Media
  • Elective V
  • Elective VI
  • Print Media Advertising
  • Media Production Advertising
  • Public Relations
  • Elective VII
  • Elective VIII